Paperless Marketing Vs. Printed Marketing?
Let’s face it. Most of us have budget constraints when we’re running a small business. While we may splurge on some things, especially when it comes to protecting and promoting our brand, we need to make hard choices about our expenditures.
We are all about the power of the beautifully-printed, hand-signed card, but paperless marketing is one eco-sensitive, smart-minded way to stretch your budget.
We’ve started our Spring Cleaning by reorganizing our shop to include a Paperless Marketing category. Head straight to this collection to find indispensable tools for getting the word out digitally about your photography business. We have templates for Facebook, blogs, and email. Truly, all of our paperless marketing tools can be used across all platforms.
Photographer Newsletters: Keep in Touch with Clients
We’ve recently revamped our popular newsletter content. Choose from 12 issues, including 2 holiday editions. These newsletters are email-ready (and also included templates for printing). Customize with your own logo, photos, and colors. Filled with warm, professional communications, these newsletters will take a load off your shoulders and help take your business to the next level.
- Keep your name in front of your clients. You want your business to be the first that comes to mind when a family contemplates hiring a photographer.
- Educate your clients about your vision and the possibilities for their photo session.
- Begin to build important relationships.
- Make it easy on yourself. Let us do the heavy lifting so you can focus on the parts of the business you love!
We have found that a simple and sweet newsletter often jumpstarts bookings. Now is a great time to begin to fill your summer calendar.