Consistency and frequency of blogging is key to gaining a following. Blogging regularly has these benefits:
- People will get to know you and develop trust. If they can’t count on you to show up, they may lose interest very quickly. They look to your blog to see what you’ve been doing lately. An empty blog may send the wrong signal to prospective and existing clients. You may lose an opportunity to develop a relationship with a new client or sever ties with an existing client.
- Search engines love consistent content and they also love blogs. Improve your SEO with regular posts, even when you don’t feel like it.
- The more you blog, the better you’ll get at it. For many of us, perfectionism gets in the way of posting regularly. The words will come more easily and you will get faster by forcing yourself into a blogging routine. I promise!
Drawing a blank on where to start? Here are five ideas to get your momentum flowing:
1. Post a non-client photo you’ve taken recently. Tell why you like it. What you hoped to achieve by taking it. What you would do differently if you had a chance to take it again. Clients enjoy this special peek into your process and you have a chance to educate them on your expertise as an artist and photographer.
2. Post a series of photos based on a theme. Choose a theme such as “the color orange” or “bicycle” or “sky” and pull together a collage of your favorites. Share your photo project with your readers.
3. Tell your readers why you became a photographer.
4. Give your readers three tips for taking better snapshots of their children.
5. Announce an upcoming promotion. We make it easy and pretty with our marketing boards, but a paragraph along with a few photos (always include photos!) is all you need for this one.
These simple assignments are just the start of blogging more regularly. Start working your blogging muscles with baby steps–don’t be too hard on yourself. Before you know it, you will become stronger–more competent and confident–and your readers will be captured by the momentum you have built.