Have you reminded your clients that you’re alive and kicking? Do they know that their business is important to you? Do they know that you’re leading a growing, vibrant business? It’s a likely possibility that your clients aren’t thinking about you as much as you’re thinking about them. However, an important foundation of marketing your photography business is keeping yourself in front of your clients as often as possible.
For many of us introverts, this can feel uncomfortable. We stick to making blog posts and updating our Facebook status in hopes that we’ll be noticed somewhere along the line. But, if you really want to fill your calendar in short order, a more direct, proactive approach may be required.
We suggest you extend a personal invitation for clients to book a session with you. Our Miss You Card templates make it easy to send a warm, professional communication to those clients you haven’t seen in awhile.
Letting your clients know that they’ve been missed sends a message that you care. Including a time-sensitive incentive to book sends the message that their business is important to you. A Miss You Card is seriously simple, yet stunningly powerful and effective.
We challenge you to make this a personal marketing challenge this week. It’s time to stop passively marketing and step up your efforts. This is fast, simple, and inexpensive. No more excuses!