Photoshop Templates for Photographers » Improve your workflow, save time, and polish your brand with our practical, clean, modern templates

Wondering if Facebook ads are right for your photography business? Maybe you’ve tried Facebook ads and decided they were a big waste of money.

Facebook ads can indeed be a big waste … if you don’t know what you’re doing.

Facebook ads done right can be an affordable, simple way to find the perfect clients–clients meant just for you. With Zach Prez’ new guide, you can learn how to develop a real step-by-step plan for maximizing your marketing dollars. Find out how to target your ads, craft a compelling message, and set an appropriate budget with measurable goals. No more guessing and floundering!

We’ve teamed up with Zach on several guides over the years, and his latest publication Perfect Facebook Ads: The Photographer’s Guide is once again practical, easy to understand and implement, and best of all, geared toward the specific goals and needs of photographers.

perfect-facebook-ads-800-v2-sale

 

This is something you can launch today. There is no one better than Zach to help you along the way. Get right on this–the special savings won’t last!

* Zach is also offering some special bonus material at a spectacular value. Don’t forget to scroll down at this link.

learn how to SEO your blog post

Your SEO Checklist

We’re pleased to present this guest article from Zach Prez, author of SEO Cookbook for Photographers. Get practical, easy-to-implement tips from Zach on how to make every blog post count and be sure to take advantage of a special offer at the end of this post.

Five Minutes to an SEO’d Blog Post

A good, SEO-optimized photography blog post has a few key features that you want to pay attention to.

They are:

Title
Permalink/URL
Images
Body Text
Call To Action

It seems like a lot, but once you get into the habit of paying attention to and optimizing each of these areas it won’t seem like any extra work at all.

Let’s get started on working some SEO magic on your next blog post.

Blog Post Title

This part of the post tells a reader (and Google) what a blog post is about. You want it to be descriptive of what the blog post contains while also helping Google figure out where to place it in search query results. Something like “Los Angeles St. Augustine Church Wedding” is a good example, because it lets the reader know what the post will be about as well as helps Google figure out that when people search for “Los Angeles St. Augustine Church Wedding” it needs to put your blog post in the search results.

Permalink/URL

Permalinks are the text that make up a link to a page on your website. By default, WordPress will set your permalink to something random and nondescript likeyoursite.com/p=1
. ‘p=1’ tells you nothing about what that page or blog post is about. However, something like ‘yoursite.com/modern-los-angeles-st-augustine-church-wedding ‘ is much more descriptive – to both users and to Google.

If you haven’t already, in the back end of your WordPress site go to Settings > Permalinks, and choose the option that allows you to use keywords. Then, every time you create a new blog post make sure you customize the permalink so it’s descriptive of what’s located on that particular post. To make it really easy, just make sure you have a great blog post title and use the same text for the permalink.

Images

As photographers, it’s probably pretty common that most of your blog posts have a lot of images in them that show off your work. Not only that, but images are a big indicator of a webpage’s topic, so they carry extra weight with Google. So every time you upload and insert an image into a blog post, you want to make sure that image is doing double duty and not just displaying your lovely work, but also packing a powerful SEO punch.

Here are some things you’ll want to keep in mind when uploading images to your blog:

File Name

How you name the image files you upload to your website is a big part of the SEO picture. When you add a photo to a website, your website turns that file name into a URL – a URL that Google uses to determine what the image is all about.

So if you’re uploading file names using your default camera file naming system (like DS0123) for example, you’re actually hurting your website and your blog posts because that file name doesn’t tell Google anything about what that image is.

Instead, give your file names a more descriptive name, something like los-angeles-st-augustine-church-wedding-ceremony.jpg That way, when it’s uploaded to your website, its default image URL will be something like www.yourwebsite.com/images/los-angeles-st-augustine-church-wedding-ceremony.jpg
.
This will give Google a much better idea of what the image is so that when people search for “Los Angeles St. Augustine Wedding Ceremony” they’re more likely to see your image returned in the search results.

Here are a few tips to keep in mind for quality file names:

1. Use 3-5 keywords separated by hyphens
2. Accurately describe the image
3. Do not repeat a similar filename for multiple images

Alt Text

Alternate text, or Alt Text, describes an image in the page code so Google can understand the photo and what’s in it. In other words, Google ‘sees’ the photo through the alternate text, which means it’s pretty important.

You’ll want to add alt text to an image that’s descriptive of what’s happening in an image, such as “Bride walking down the aisle in a church.” That gives Google a pretty clear idea of what’s in the picture so it can return that image in search results for the appropriate query.
Here are some tips for well-written alt text:

1. 5-10 words
2. A good description and visualization of what’s in the image
3. It should be unique for each photo on the page
4. The alt text statement should be concise, without hyphens or special punctuation

File Size

As a photographer, you want your images to have a large enough file size and pixel dimensions so that when you print them, they look great. So it stands to reason that you want to upload those same high res images to your blog because they’ll look the best, right?

Actually, that’s incorrect.

Since no one is actually going to be printing images from your blog post, there’s no point in uploading that large of a file size. (Plus most WordPress sites limit the largest file size you can upload.) Not only that, but larger file sizes equal longer page load times – which actually hurts your SEO.

So when preparing images for blog posts, you want to cut down the file size quite a bit so the final file size is at most a few hundred kilobytes. Ideally though, you’ll want it around a hundred or less. The decrease in file size will also be hardly noticeable on your blog post. If you don’t believe us, just try it: try uploading a large-sized image to a blog post with a smaller image size of the same image right below it. The difference will be negligible.

Body Text

We already mentioned the idea that Google uses text to see and understand what’s going on in any particular page or blog post on your website. As such, it’s important to have at least a little bit of text on each of your blog posts. Ideally, 300 words or more. Not only is this helpful for Google, but it’s also more engaging for your readers. If you tell stories about the images and talk with your voice, it’s going to help readers of your blog get to know you better and feel more comfortable with you. The more that happens, the better chances they have of booking you.

If you can’t think of things to write about, try telling stories about something that happened on that day, or just describing everything that went on during the day; do your best to paint a picture for the reader of what it was like to be there at that moment. If you worked with a particular vendor, link to their websites too and give them credit for anything they contributed.

Call To Action

A call to action is text or a button that’s meant to prompt a user to do something that leads them toward connecting with you. It could be different on each blog post depending on what you want them to do.

Some actions you may want them to take are:

To call you or email you
To book a session with you
To register with you
Or to subscribe to a newsletter of some sort
Check out another similar blog post

This isn’t a definitive list by any means, there may be other actions you want your site visitors to take. But in order to really harness the power of each blog post, you want to have something at the end that helps lead your readers into taking some action – ideally an action that’s going to bring them closer to booking with you. Otherwise, more than likely any reader will just navigate off of your website without allowing you to capture them as a potential lead.

More About SEO

improve your SEO on photography blog postsThis is a crash course on SEO-optimized blog posts for photographers, and is by no means complete; it’s only a small piece of the puzzle and will only get you some of the results good SEO really has to offer.

If you’d like more SEO help specialized for just photographers, I highly recommend picking up Photography Spark’s SEO Cookbook. Like I said, it’s built just for photographers, so it’s a really great way to get all of the SEO info you need without having to spend hours combing the web.

Plus, it’s on sale now for over 30% off (you save $35) with the code PHOTOGRAPHERCAFE.

Click here to check it out now and pick up your copy!

  • Mamad M - Hey, these are all great tips and so is Zach’s book. I bought the book a while back and found it very useful as it was specifically written for photographers. I’ve not come across a more useful resource yet.ReplyCancel

wood boxes for USB wallets and prints

These gorgeous wood boxes from WHCC present your prints with sophistication and luxury. Paired with our Minimalist template designs, you will  bring the client experience to new levels with this timeless product.

5x7 wood photo box

We love the 5×7 wood box for wedding or portrait session print storage. This box holds up to 350 unmounted prints or 35 mounted prints. The printing on the box is gorgeous and tops off a truly custom display.

wood boxes for USB wallets and prints

The wallet boxes hold up to 80 wallet-sized prints or a USB drive. Perfect for senior sessions or wedding digital files!

The modern, natural finish of the wood box will suit any branding style. Add this high quality presentation to your workflow today…your clients will look forward to proudly displaying their precious keepsakes for all to admire.

wood photo presentation box

We thank Gina Kolsrud Photography for the beautiful photography featured in these samples from WHCC.

 

Valentines card templates for photoshop

Our Sweetly Subtle designs for Valentine’s Day are perfect for showcasing your photography all month long, yet versatile enough to be used throughout the year for birth announcements, studio promotions, or client greetings.

Best of all, they’re 50% off through February 14, 2016!

Our sale designs include our Sweetly Subtle cards, available as a set or a la carte. Definitely sweet and subtle so they’ll be a go-to design for years to come for so many situations. We also have a Sweetly Subtle Collage Set that would make the perfect accessory for a baby or child’s bedroom. Get your photography on your clients’ walls with this product option!

valentines card templates

Also included in our sale are the Be Mine Facebook Timeline Banner templates along with Sweetly Subtle Facebook banners. Surprise your clients with a Valentine’s Day greeting and a custom-designed Facebook banner just for them. They will spread the photography love to all their friends and family when they upload these gorgeous designs to their pages.

Valentines Timeline Facebook Banners

No need to add a code for this sale. Prices have been marked down to reflect the savings! Click to browse all the pretty templates!

 

Looking for an easy way to say “thank you” to your clients at the end of the year? Send a beautiful studio greeting and slip a personalized 5×7 calendar into the envelope. We like to adhere these little gems to a magnet so your clients can enjoy your photography front-and-center all year long. Improve the chances that they’ll call you for a session in 2016!

calendar templates

Choose from our timeless Clean or Minimalist styles or pick up both and earn a special bonus gift from us! Each calendar set includes four layouts for your convenience, suitable for family, child, and senior portraits or wedding photography.

5x7 calendar templates

Check this big “to do” off your list with a little help from us! Happy shopping!

Special thank you to Gina Kolsrud Photography (Minimalist) and Jasmine Sargent Photography (Clean) for sharing their beautiful photography for our samples.